Swoosh- An Inside Look at Nike
http://video.cnbc.com/gallery/?video=2070083872
1. What makes Nike a “marketing machine?”
After 23 years they are still able to maintain the highest sales in the market. They’re smart about who they endorse ad how they adertise.
2. Why was Nike willing to take such a huge risk on Michael Jordan?
3. How has the Air Jordan brand impacted Nike?
4. What was it that made Michael Jordan choose to sign with Nike over Adidas?
5. How has Underarmour affected Nike?
6. How many products does Nike make?
7. Where do the sales of more than half of Nike products come from?
8. What made Nike’s advertising strategies so controversial?
9. What impact did Nike’s slogan “Just Do It” have on our society?
10. What debate did the Charles Barkley ad campaign spark? Which side of the debate do you agree with and why?
11. Where did the inspiration for the Tiger Woods commercial come from?
12. Who has become the “modern day” Michael Jordan?
13. How is Nike changing the way it advertises in light of declining TV viewership?
14. How did Nike handle their “sweatshop” public relations disaster? How would you have handled this negative press if you were a Nike PR executive?
15. Describe the relationship Nike has with the factory workers in Vietnam.
They have classes and a few extras so that the workers don’t cause another PR disaster.
16. What are the areas that Nike needs to imporve upon in terms of improving their labor relations with the factory workers of Vietnam?
17. Do you think Nike has a responsibility to pay their factory workers higher wages? Why or why not?
18. Now that you have seen this video, do you view Nike more positively, negatively, or is your view the same? Explain why your point of view regarding Nike as a company has either changed, or has stayed the same.
Negative becasue of the workers. But I’d still buy from them.
19. What part of the Nike video surprised you the most and why.
